It seems like no matter what you're watching on TV these days, you're bound to see a car commercial or two. Some are clever, some are funny, and some elicit an emotional response that you didn't even know a commercial could bring about. This latter feeling is what comes from the latest television spots that showcase the line of upgraded SRT models that you'll find along with the rest of the new Chrysler vehicles here in our Eugene, OR showroom.
The automaker's new "Body and Soul" campaign is comprised of three different ad spots in either 30-, 60-, and 90-second increments that showcases the brand's history, flashing back to nostalgic shots of teenaged boys from the 60s and 70s, getting their driver's licenses, doing donuts in an empty parking lot, and fantasizing about their dream cars.
The ad sets up the question, "How can we love a machine so much?" and the answer lies in the power of its engine, the feeling of the steering wheel firmly gripped in your hands, the rush that comes from stomping on the accelerator. And while all vehicles provide this experience, few do it better than vehicles under the SRT nameplate.
Above all, these ads showcase the connection that people develop with their cars, and while they are just machines, they are machines that carry you safely to your destination, providing a little fun along the way. Here at Lithia Chrysler Jeep Dodge of Eugene we love to see the big grin that spreads across our customers' faces when they find the car that's just right for them. Come down to our showroom and we're sure you'll experience that feeling for yourself.